Representatives of the Cross Plains Area Chamber of Commerce presented an overview of the Market Analysis Study to the Village Board members at the Village Board meeting on Monday September 25, 2017.  The Chamber will host public presentations to share the results of the Market Analysis with the community on October 18 at Rosemary Garfoot Library and November 1 at Crossroads Coffeehouse.
The purpose of the market analysis is to compile and interpret information useful in economic development efforts. This study focuses on the following:
• identifying retail, restaurant and service business market opportunities
• strengthening existing businesses
• attracting new businesses that meet the community needs
• improving resident  and visitor experiences
• improving the physical environment
• developing community marketing & branding initiatives
According to Executive Director Amy Hansen, “The volunteer team that reviewed and interpreted data includes representatives from the Cross Plains Chamber, the Village of Cross Plains, UW Extension, and several local businesses.  We have been working diligently for a year on this process.  We are very appreciative of our volunteer study group and the many hours of work spent compiling and analyzing the data to determine our recommendations.”
A downtown market analysis is the process of documenting details about the downtown’s current condition, exploring changes occurring in the marketplace, verifying what consumers want from downtown, discovering what businesses the downtown market will support, and creating a downtown business development strategy.
Over the last 12 months, volunteers created an inventory of downtown businesses and buildings, surveyed consumers and business owners, wrote a downtown market profile, and weighed the supply of various business categories against the demand for those business categories.
Chamber President Casey Koenig shares, “With this detailed picture of the downtown’s economy, We can work to shape a business retention campaign that includes providing assistance and training to existing businesses and helping them expand. We plan to help shape a recruitment campaign to complement existing businesses and buildings downtown. Recruitment will target businesses that the community needs and that the market will support. With our market analysis in hand, Cross Plains will have a better chance of bringing business prospects downtown.  Our hope is that the results of this study help Cross Plains to be a better place to live, work and play.”




The Cross Plains Chamber of Commerce is teaming up with area business and community leadership to make the "Gateway to The Driftless" regional branding and marketing initiative a reality in 2018.

The marketing campaign will promote the region and its wide range of outdoor recreation opportunities to newcomers, visitors, and prospective employers and employees. Planned for launch in the first quarter of 2018, the campaign will include the Gateway to The Driftless regional marketing website, social media channels, and a fold-out visitor map.

The website, designed for both desktop and mobile users, will be a comprehensive guide to local outdoor recreation amenities and introduce users to the area’s history, communities, and quality of life. The website and other marketing media will integrate local businesses and services.  Multiple advertising and sponsorship opportunities will be available.

 "When we look at Dane County’s strong pace of growth, we can see great potential for our area.  The Gateway to The Driftless brand is an exciting marketing concept that can appeal to a broad regional audience and demographic. The Cross Plains Chamber looks forward to working with area business and community leadership in this important effort," said Amy Hansen, Executive Director of the Cross Plains Chamber.

Located in the state's fastest-growing county, the Gateway region is defined by the Lower Wisconsin River, US Highway 12, the West Beltline, the Military Ridge/US Highway 18, and the Iowa County/Arena line. The beautiful natural landscape marks the transition from the terrain covered by glaciers during the last Ice Age and the unglaciated, or “driftless,” geologic terrain of southwestern Wisconsin. With its unique geographic setting, the area is ideally positioned to become a vibrant "gateway" region connecting Dane County's expanding urban center with the rural lifestyle and abundant natural resources found locally and throughout the Driftless area.

Recent consultant studies for the villages of Cross Plains, Black Earth, and Mazomanie of local economic development opportunities have pointed to the potential benefits of a regional branding and marketing initiative based on a shared wealth of assets—a genuine "open door" quality of life, year-round outdoor recreation opportunities, top-rated schools, and a business-friendly attitude.

For more information about the Gateway to The Driftless project, contact Amy Hansen at, (608) 843-3166 or Project Administrator Christopher Long at, (608) 658-7901.

2017 COMMUNITY GUIDE AVAILABLE NOW!  Copies are available at local businesses,

the Rosemary Garfoot Library, and Village office. 

Click here for the electronic version of the guide.


Are you interested in supporting your community? Promoting the Cross Plains Area? Making a difference? Recruiting new businesses and helping to shape our future? The Chamber is recruiting new Board members.
Not only does the Chamber benefit from your involvement, you and your employer reap the advantages of being active. A committee member receives both personal and professional development at several levels. Individuals learn from shared experience, and by sharing their experience. They can practice social, planning, organizing, risk-taking, and networking skills, just to name a few. Become an active member and take advantage of this training opportunity. Take a look at our committees we have available and BECOME INVOLVED TODAY! Learn more on our website or reach out to a current board member. Let us know how we can help you be a part of this important work.  Click here to see the statement of interest and Board handbook.

Shop Local and don't forget about Chamber Bucks! You can purchase the gift checks at State Bank of Cross Plains & Monona Bank.​​

Donate to the Cross Plains Community Caring Tree
The Cross Plains Community Caring Tree, administered by American Legion Post 245, started many years ago to help the less fortunate in the local area. The Post created a monetary fund to give to those in need, especially over the Christmas holiday. All the donated funds are distributed every year. For 2015, the Caring Tree spread cheer to 23 families which totaled 70 adults and children.
Anyone who would like to contribute to the Community Caring Tree fund should send cash or check made out to Caring Tree to Lee Mayrack, c/o Post 245, PO Box 188, Cross Plains, WI 53528 or Barb Schutz, 2711 Woodside Dr, Cross Plains, WI 53528.
Any amount helps, and contributions are tax deductible. The fund is used mostly in December, but donations can be made at any time of the year.



​​Over 100 local professionals joined us for networking, food, drinks, an update on Chamber accomplishments and goals, an update from the Village, awards presentations and more!

Thank you to Midwest Dental, our Title Sponsor. St. Francis Xavier Catholic School for hosting, and thank you to our food and drink vendors! Crossroads Coffeehouse, Cross Plains Brewery, Coach's Club - Cross Plains, Culver's, All American Liquor & Tan Spa, Sixchips Catering, Sugarsmith Madison Cotton Candy, Maple Leaf Family Restaurant and The Hilltop. Thank you to Annette Koenig & Kalscheur Dodge Chrysler Ram for the Old Fashioned Cocktails and to Krystal Lamberty from Silver Tree Studio our photography partner.​​

​Congratulations to Jim Beall - Chamber Volunteer of the Year, Ice Age Trail Alliance - Business of the Year, and Mary (Mutzy) Dahlk - Citizen of the Year.  ​Thank you to our Casey FitzRandolph for a wonderful presentation.  ​​​

Click here to see the program shared at the event with Chamber accomplishments, goals, market analysis info and more.

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Click here for the Village Websiteincluding Hwy P construction information

Click here for Village Meeting Minutes and Agendas

Click here to the Village Park and Recreation information

Send your press release to us so we can share the news!  Have an anniversary, announcement, award, event or something to share?  Let us know!

Highway P Reconstruction

Below please find an update regarding the County Highway P reconstruction project. 
A reminder to businesses within Cross Plains.  If your business is NOT located within the construction area you need to instruct your delivery semi’s that they are not allowed to utilize our local detour route.  Semi trucks need to adhere to the detour route set by the county which is Hwy K- Hwy 12- and Hwy 14.  I have spoken to several semi drivers already who I have seen on our local detour route and informed them of this. 

Thomas J. Janssen, Chief of Police, Cross Plains Police Dept., Cross Plains, WI 53528, 608-798-4100
Due to construction complications and weather conditions, the water outage needed along south Military Road, east of CTH P to Village Well #2, near Applewood has been postponed until Friday, April 20th. The outage will begin at approximately 9 a.m. and is expected to last for 5 to 7 hours. Door hangers will be delivered to all impacted residents today, Wednesday, April 18th.


April 13 Update

Work Completed This Week:
-The 2nd pipe crew arrived on site and began constructing water main near Glacier’s Edge Square.  A private water valve broke in the parking lot of the shopping center, which required an emergency water repair on Thursday.  Water main will continue working north, chasing the sanitary sewer crew.
-The sanitary sewer crew is working northward, nearing Military and Valley.
-From this point through full project completion, through traffic must utilize the detour route.  Local traffic will be maintained throughout construction, but access/egress patterns will change frequently.
-Sanitary sewer construction began near Glacier’s Edge Square and will continue uphill.
-A 3rd crew is constructing the temporary access roadway alongside Thinnes.  This will not be put into service until later in the summer.
-Temporary water service has been completed and is laid on the surface.  If your home is connected to this line, please run one faucet continuously (approximately a stream equal to the diameter of your pinkie finger) overnight to prevent freezing during the cold temps.

Work Anticipated Next Week:
-The first stretch of watermain is expected to be completed, along with pressure and bacteria testing.
-The sanitary sewer crew will continue to work northward at approximately 150-200 feet each day.  Residents will NOT experience any interruptions to sewer service.  Once the sewer main has reached Military, that crew will start constructing the individual sewer and water laterals to each home.
-During the continuing water main construction, water service WILL be interrupted during the switch over from normal to the temporary water lines.  Those who will experience an interruption in service will receive notification prior to the switch. If you are not home during the daytime hours, please watch your front door for important notification information.
-Access/egress for local traffic will be maintained, but the additional work crews will make daily changes for residents more likely.  During lateral construction, the entire roadway will be blocked with an excavation at that particular home.  Please continue to monitor the route maps.
Click here for a link to a construction site map that will be updated throughout the project
Caitlin Stene, Village Administrator/Clerk, Village of Cross Plains, 2417 Brewery Road (PO Box 97), Cross Plains, WI 53528
Email:, Phone: (608) 798-3241 ext. 105, Website:

Work Completed Week of April 6:
-All pavement on Phase 1 (USH 14 to Military Road(North) was pulverized to allow for a uniform working and driving surface while utility work goes on. 
-The full detour route has been installed and posted.  From this point through full project completion, through traffic must utilize the detour route.  Local traffic will be maintained throughout construction, but access/egress patterns will change on a very regular basis.
-Sanitary sewer construction began near Glacier’s Edge Square and will continue uphill.
-Temporary water service was laid out (this is the 2-inch diameter line laid out on the surface) but has not been filled with water due to freezing overnight.  This is expected to be filled and used next week.

Work Anticipated Next Week:
-The sanitary sewer crew will continue to work northward at approximately 150-200 feet each day.  Residents will NOT experience any interruptions to sewer service.
-An additional crew is expected on Wednesday to begin water main construction, starting at Glacier’s Edge Square and heading north.  Water service WILL be interrupted during the switch over from normal to the temporary water lines. Those who will experience an interruption in service will receive notification prior to the switch.
-Access/egress for local traffic will be maintained, but the 2nd work crew will make daily changes for residents more likely.  Please continue to monitor the route maps.

Project Overview
During the Summer of 2018, the Village will be completing the street and utility reconstruction of Highway P through the Village from near Culvers to the northern Village limits. This project is scheduled to begin on April 2, 2018, depending on weather condition.
Please continue to visit this page for up to date information on the status of the project. The Village will be sending out weekly progress emails throughout the project. Please click here or contact Caitlin Stene, Village Administrator ( or 608-798-3241) to be added to the distribution list. Weekly progress emails will also be posted on this page.
If you have any questions regarding this project, please contact Caitlin Stene, Village Administrator at 608-798-3241 X 105 or
Overview of the Project:
Please click here for a copy of the final construction plan. The project is split into two phases. The first phase will be the area south of the Military-Church intersection (by the Middle School), the portion north of that intersection is phase two to be completed during the second half of the project. The first phase has a substantial completion date in the beginning of August. The second phase will begin as soon as the first phase underground utilities are completed. We expect work to occur on the Baer Street section during the month of June. The Village has decided to install a temporary road lane just north of Thinnes Street between Church Street and Springfield Road to ensure access for all local traffic throughout the project. Work to construct this road lane will begin with the start of the project in April. The temporary road will be controlled by temporary traffic signals which will allow alternative one-way traffic on the road at a time.
The road construction will progress in waves. The first wave of work will be the removal of the current road surface, which will be followed by the installation of new sanitary sewer. Sewer is the deepest utility installed under the road surface. Third will be the installation of new water main and laterals to homes. After water main installation, MG&E will be installing new natural gas infrastructure. Storm sewer will be the last and final utility installed under the road surface. Following storm sewer, you will see the concrete work including the pouring of sidewalks, curb/gutter, and new driveway aprons. After the concrete curing time period, the road surface will be installed. You will see two waves of road surface installation. Overall, once you see the start of the installation of sanitary sewer at your property, you can expect activity around your property for approximately 8 weeks for all phases to be completed. Crews will be working Monday – Friday, from 7 am to approximately 7 pm. Depending on weather, some Saturday work may occur.

There are 2 highway detours published. The one in color is the local Cross Plains Detour. You can see Brewery Rd., Thinnes St., and Valley St. are the designated detour routes. Every attempt will be made to notify of any shutdown to these routes due to the construction. Officers will be conducting traffic enforcement to ensure the safety and well being of residents and drivers. This detour navigates residential neighborhoods and all speed limits are 25mph.
The other map is the Dane County HWY P Detour map. HWY P reconstruction will occur north of the Village of Cross Plains. We are unaware of any total closure at this time. Due to traffic congestions, if you can avoid the local detour route, please do so.


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