CROSS PLAINS CHAMBER PRESENTED THE MARKET ANALYSIS REPORT TO VILLAGE BOARD
Representatives of the Cross Plains Area Chamber of Commerce presented an overview of the Market Analysis Study to the Village Board members at the Village Board meeting on Monday September 25, 2017. The Chamber will host public presentations to share the results of the Market Analysis with the community on October 18 at Rosemary Garfoot Library and November 1 at Crossroads Coffeehouse.
The purpose of the market analysis is to compile and interpret information useful in economic development efforts. This study focuses on the following:
• identifying retail, restaurant and service business market opportunities
• strengthening existing businesses
• attracting new businesses that meet the community needs
• improving resident and visitor experiences
• improving the physical environment
• developing community marketing & branding initiatives
According to Executive Director Amy Hansen, “The volunteer team that reviewed and interpreted data includes representatives from the Cross Plains Chamber, the Village of Cross Plains, UW Extension, and several local businesses. We have been working diligently for a year on this process. We are very appreciative of our volunteer study group and the many hours of work spent compiling and analyzing the data to determine our recommendations.”
A downtown market analysis is the process of documenting details about the downtown’s current condition, exploring changes occurring in the marketplace, verifying what consumers want from downtown, discovering what businesses the downtown market will support, and creating a downtown business development strategy.
Over the last 12 months, volunteers created an inventory of downtown businesses and buildings, surveyed consumers and business owners, wrote a downtown market profile, and weighed the supply of various business categories against the demand for those business categories.
Chamber President Casey Koenig shares, “With this detailed picture of the downtown’s economy, We can work to shape a business retention campaign that includes providing assistance and training to existing businesses and helping them expand. We plan to help shape a recruitment campaign to complement existing businesses and buildings downtown. Recruitment will target businesses that the community needs and that the market will support. With our market analysis in hand, Cross Plains will have a better chance of bringing business prospects downtown. Our hope is that the results of this study help Cross Plains to be a better place to live, work and play.”
CROSS PLAINS CHAMBER EYES “GATEWAY” REGIONAL MARKETING LAUNCH
The Cross Plains Chamber of Commerce is teaming up with area business and community leadership to make the "Gateway to The Driftless" regional branding and marketing initiative a reality in 2018.
The marketing campaign will promote the region and its wide range of outdoor recreation opportunities to newcomers, visitors, and prospective employers and employees. Planned for launch in the first quarter of 2018, the campaign will include the Gateway to The Driftless regional marketing website, social media channels, and a fold-out visitor map.
The website, designed for both desktop and mobile users, will be a comprehensive guide to local outdoor recreation amenities and introduce users to the area’s history, communities, and quality of life. The website and other marketing media will integrate local businesses and services. Multiple advertising and sponsorship opportunities will be available.
"When we look at Dane County’s strong pace of growth, we can see great potential for our area. The Gateway to The Driftless brand is an exciting marketing concept that can appeal to a broad regional audience and demographic. The Cross Plains Chamber looks forward to working with area business and community leadership in this important effort," said Amy Hansen, Executive Director of the Cross Plains Chamber.
Located in the state's fastest-growing county, the Gateway region is defined by the Lower Wisconsin River, US Highway 12, the West Beltline, the Military Ridge/US Highway 18, and the Iowa County/Arena line. The beautiful natural landscape marks the transition from the terrain covered by glaciers during the last Ice Age and the unglaciated, or “driftless,” geologic terrain of southwestern Wisconsin. With its unique geographic setting, the area is ideally positioned to become a vibrant "gateway" region connecting Dane County's expanding urban center with the rural lifestyle and abundant natural resources found locally and throughout the Driftless area.
Recent consultant studies for the villages of Cross Plains, Black Earth, and Mazomanie of local economic development opportunities have pointed to the potential benefits of a regional branding and marketing initiative based on a shared wealth of assets—a genuine "open door" quality of life, year-round outdoor recreation opportunities, top-rated schools, and a business-friendly attitude.
For more information about the Gateway to The Driftless project, contact Amy Hansen at firstname.lastname@example.org, (608) 843-3166 or Project Administrator Christopher Long at email@example.com, (608) 658-7901.
The Chamber would like to thank everyone that came out for our 2017 GOLF OUTING
Thank you to Todd and all the staff at Deer Valley Thank you to our Title Sponsor Madison Gas and Electric. Thank you to our golfers! Thanks to our 13 corporate sponsors Thank you to our Hole Sponsors, Donating Companies, Volunteers, and GOLFERS!
CLICK HERE FOR A COPY OF THE PROGRAM (lists all golfers, sponsors, donating companies, hole sponsors and more)
Century 21 Affiliated-Roessler, Culver's of Cross Plains, Dean Health Plan SSM, Esser's Cross Plains Brewery, Goldstein & Associates, Madison Gas & Electric Company, Mass Mutual - Zac Mulford,
Midwest Dental, Milestone Senior Living, Monona Bank, News Publishing, Inc.,
Physicians Plus Insurance Corporation, Plastic Ingenuity, PRO Physical Therapy,
State Bank of Cross Plains, TDS Telecom, Top Promotions, Wagner Insurance & Financial, Inc
Century 21 Affiliated-Roessler, Clerkin Wunderlin Group, Inc, Coach's Club,
Country Inn & Suites - Madison West (Middleton), Creative Marketing Specialists,
Cross Plains Family Chiropractic, Cross Plains Motors, Cross Plains Pharmacy,
Cross Plains True Value, Crossroads Coffeehouse, LLC, Culvers of Cross Plains,
Deer Valley Lodge & Golf, Entercom Madison, Esser's Cross Plains Brewery,
Findorff JH & Son Inc, Harbor Athletic Club, Kalscheur Dodge Chrysler,
Madison Gas & Electric Company, Madison Mallards, Midwest Dental, Monona Bank,
North Central Group, Plastic Ingenuity, Qet Bontanicals, Quaker Steak and Lube,
River Valley Bank, State Bank of Cross Plains, TDS Telecom, The Shoe Box,
Virtual Business Edge, LLC, Wagner Insurance & Financial, Inc., Walgreens, Zimbrick
CHAMBER ANNUAL CELEBRATION
MARCH 8, 2018
ST FRANCIS FELLOWSHIP HALL
Please join us for the Premier Annual Gathering of the Cross Plains Area Business & Community Leaders. This is the event of the year. No other event brings together this caliber of attendees for networking and information sharing.
Honoring Businesses, our Community & Business Leaders
GO FOR THE GOLD!
NEW this year: Guest speaker, Cross Plains’s very own CASEY FITZRANDOLPH,
2002 Olympic speed skating gold medalist and current Olympic record holder in the 500 meters.
5:00 - 6:00 Networking, Food, Drinks, Silent Auction & More
6:00 - 6:30 Casey FitzRandolph Presentation
6:30 - 7:30 Annual Meeting and Awards Tickets $35 - Payable prior to the meeting (ask us about a group employee discount) All food and drinks included!
EVERYONE IS WELCOME - REGISTER TODAY!
Cross Plains Area Chamber of Commerce Scholarship Awarded
The 2017 Cross Plains Ara Chamber of Commerce (CPACC) annual scholarship was awarded to Middleton High School senior Fiona Lynch at Scholarship Night on Wednesday, May 17 at the Performing Arts Center. Lynch was presented the scholarship by CPACC vice president Perry Hibner. She was also honored at the CPACC's annual chicken barbecue on Memorial Day. This is the 17th year the CPACC has awarded a scholarship.
The CPACC scholarship recipient was determined by the MHS scholarship committee, which is made up of counselors, administrators and teachers. The criteria established to determine the winner including living or working in Cross Plains, participation in academic and athletic activities, volunteering in the community or helping fellow students, and excelling academically.
Lynch plans to attend UW-Madison and major in business or marketing. She has been very active with the MHS DECA Club, twice qualifying for the state competition and also advancing to the international competition in California this year. She has also served as the club's president in 2016-17. In addition, she has served as a Link Crew mentor to incoming freshmen the past two years and also has volunteered as a student tutor and as a counselor for the Wisconsin Association of School Council. "My goal is to make a positive difference in the lives of others,'' she said. "Successful leaders grow and inspire others to lead. This takes humility, integrity and vision.''
2017 COMMUNITY GUIDE AVAILABLE NOW! Copies are available at local businesses,
the Rosemary Garfoot Library, and Village office.
CTH P to be reconstructed in Village of Cross Plains
The Village of Cross Plains Board meeting on Monday, April 24, covered a number of topics. One of the more significant discussions involved the upcoming reconstruction of a portion of County Hwy P. Dane County is relinquishing responsibility for county highways within village limits. Brian Berquist of Town and Country Engineering presented current plans and some of the different options involving the project. By acting now,... the village has the benefit of having half of the street costs paid by Dane County. The total cost is estimated at about $5.5 million. The area covered is about one mile, from Culver’s to St. Francis Xavier Catholic Church and School. As EPIC desires to run a conduit through the project, they have paid 100 percent of the cost for the plans. One of the major improvements includes added sidewalks. Of the portions where there is currently no sidewalk, a sidewalk will be constructed on one side of the street; where there is currently sidewalk on one side, there will be sidewalks constructed on both sides of the street. The village will be holding discussions to weigh possible assessments for homeowners along the construction route and (partial) property acquisitions, where some existing property lines encroach on the sidewalk. In order to keep property acquisition to a minimum, no bike lanes will be added; but, as Village of Cross Plains Administrator Caitlin Stene pointed out, city ordinances do not restrict bicyclists from riding on sidewalks. Construction is slated to begin sometime in 2018.
THE CHAMBER NEEDS YOUR HELP - GET INVOLVED TODAY
Are you interested in supporting your community? Promoting the Cross Plains Area? Making a difference? Recruiting new businesses and helping to shape our future? The Chamber is recruiting new Board members.
Not only does the Chamber benefit from your involvement, you and your employer reap the advantages of being active. A committee member receives both personal and professional development at several levels. Individuals learn from shared experience, and by sharing their experience. They can practice social, planning, organizing, risk-taking, and networking skills, just to name a few. Become an active member and take advantage of this training opportunity. Take a look at our committees we have available and BECOME INVOLVED TODAY! Learn more on our website or reach out to a current board member. Let us know how we can help you be a part of this important work. Click here to see the statement of interest and Board handbook.
Shop Local and don't forget about Chamber Bucks! You can purchase the gift checks at State Bank of Cross Plains & Cross Plains Community Bank.
Donate to the Cross Plains Community Caring Tree
The Cross Plains Community Caring Tree, administered by American Legion Post 245, started many years ago to help the less fortunate in the local area. The Post created a monetary fund to give to those in need, especially over the Christmas holiday. All the donated funds are distributed every year. For 2015, the Caring Tree spread cheer to 23 families which totaled 70 adults and children.
Anyone who would like to contribute to the Community Caring Tree fund should send cash or check made out to Caring Tree to Lee Mayrack, c/o Post 245, PO Box 188, Cross Plains, WI 53528 or Barb Schutz, 2711 Woodside Dr, Cross Plains, WI 53528.
Any amount helps, and contributions are tax deductible. The fund is used mostly in December, but donations can be made at any time of the year.
CHECK OUT THE MEMBER NEWS PAGE FOR MORE INFORMATION ON THE CHAMBER.
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2018 ANNUAL CELEBRATION, MEETING AND AWARDS PRESENTATION
NEWS & EVENTS
OR (608) 843-3166
PO BOX 271
CROSS PLAINS, WI 53528
cross plains area chamber of commerce
For Chamber Information please email Executive Director Amy Hansen at:
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